Pemra puts conditions on airing Ind content


Pemra puts conditions on airing Ind content ISLAMABAD: The amount of airtime for Indian content in Pakistan will mimic the format India has adopted for the airing of Pakistani content, the Pakistan Electronic Media Regulatory Authority (PEMRA) announced Monday.

In the body’s 119th session in the federal capital, it was decided that Pemra will only allow airtime to Indian content if India allows airtime to Pakistani content.

A summary in this regard has been sent to the federal government, Pemra said, adding that the government has also been requested to make airing of the Indian content conditional with that of Pakistan’s content being aired in India.

Pemra said in the light of the recommendations it has sent to the government, policies made during the General (retd) Pervez Musharraf regime will have no legal standing, which will “benefit the Pakistan industry grow”.

The polices made during the Musharraf regime were put into effect by the then Prime Minister Shaukat Aziz so only federal government has the powers to revoke them, Pemra said.

It further said that from October 15, the body will take action against airing of all unauthorised content and TV channels in the country.


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